Emilio Pucci
Emilio Pucci
Emilio Pucci
Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.
ROLE: Concept, Ux, Ui
Creative Direction by Studio Pomo
Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.
ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo
Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.
ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo
Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.
ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo
Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.
ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo
HOMEPAGE – Featured contents: clean, simple, functional and with a bold look. The various modules that would be harmonious with the variety of content have great size, with clearly visible and highlighted information. I also redesigned the header with a central composition for a visual balance.
A narrative approach to tell the collection and invite the user to purchase. The editorial photos, the use of color, keywords and inspirations invite the user to visit the product catalog.
THE ART MUSEUM – The special page to celebrate the Pucci genius: the scarfs, like paintings, are exposed in the museum of Pucci Art.
THE SCARF PAGE – You will be immersed in the colors and decorations of Motif that thanks to the animation loses the appearance of a painting to come to life in a scarf.