We have been asked to work on the design of Silversea website with the aim of refreshing the graphic approach maintaining existing wireframes and user flow and to create a contemporary and luxurious digital experience.

ENHANCE SIMPLICITY and INFUSE THE PERCEPTION LUXURY

1. Define a design system of atoms, molecules, organism and templates
2. Avoid over-design of the elements
3. Select fonts that disclose the intimate luxury world of Silversea and that are significant and characterising among the industry.
4. Identify a color palette that defines and outlines Silversea’s unique narrative of travel, sea and luxury.
5. Creating hierarchy among nav features and call to actions preserving elegance and subtlety
6. Create rhythm in the page fruition through the balance of elements combination

ROLE: Ux, Ui
Creative Direction by Studio Pomo

Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.

ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo

Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.

ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo

Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.

ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo

Beautiful simplicity, surprising personalization, product oriented, inspirational heritage: the pillars of the Emilio Pucci – new concept design. We tried to innovate without loosing the history, keeping in mind the user experience.

ROLE: Concept, Ux, Ui, Art Direction
Creative Direction by Studio Pomo