Founded by Juana Casares, Deuxième Chance is a Paris-based fashion brand combining archival pieces and ready-to-wear. She explore the relationship between past and present through hand-picked selections of archival pieces while developing luxury ready-to-wear.

The new online store uses slight imperfections to create a material and tangible feeling in the browsing experience, avoiding anything too defined or rigidly structured.

Project Designed and Produced by KnR Agency
Creative Direction & Design by me