A non-commercial project dedicated to Gentle Monster, the Korean most inspiring Eyewear Brand that everybody yearns for. In many markets, the online store is the only point of contact and purchase, so how can we ensure the best possible shopping experience? How can we increase customer satisfaction and retention?

The digital experience needs to look at the in-stores experience, those rituals, those languages and times necessary to buy the right glasses.

In this landscape, Virtual Try On is reshaping the eyewear online shopping experience: consumers no longer need to choose between the convenience of online shopping and the personalized service of in-store visits — they can effortlessly enjoy the best of both worlds.