A non-commercial project dedicated to Gentle Monster, the Korean eyewear brand known for its beautiful, immersive concept stores, more common in the East and less so in the West. In many markets, the online store is the only point of contact and purchase, so how can we ensure the best possible shopping experience? How can we increase customer satisfaction and retention?

The digital experience should take cues from the in-store journey—the rituals, the language, and the time it takes to choose the perfect pair of glasses.

In this context, Virtual Try-On is reshaping the eyewear e-commerce landscape: consumers no longer have to choose between the convenience of online shopping and the personalized service of in-store visits. They can now effortlessly enjoy the best of both worlds.