Building a flagship e-commerce experience that bridges heritage and innovation
To translate Prada’s iconic identity into the digital realm, we reimagined its e-commerce ecosystem to balance storytelling and performance. The new platform extends the brand’s market footprint while strengthening its cultural influence through a seamless blend of commerce and content.

The experience integrates curated luxury — from limited-edition pieces and vintage selections to books, music, and exclusive collaborations — with immersive editorial moments such as live-streamed events and exhibitions.

Designing a scalable digital framework for growth and consistency
To ensure long-term scalability and cross-platform coherence, we developed a unified design system that standardizes visual language and interaction principles across all digital touchpoints.

As part of the design team, I contributed to auditing the existing digital store, defining strategic improvements to enhance conversion, and providing art direction and visual guidelines for e-commerce photography.