Building a flagship e-commerce experience that connects heritage and innovation
To bring Prada’s iconic identity into the digital space, we reimagined its e-commerce ecosystem to balance storytelling with performance. The new platform expands the brand’s commercial reach while reinforcing its cultural presence through a seamless integration of content and commerce.

Designing a scalable digital framework for growth and consistency
To support long-term scalability and ensure consistency across platforms, we developed a unified design system that standardizes the visual language and interaction principles across all digital touchpoints.

As part of the design team, I contributed to auditing the existing digital store, identifying strategic opportunities to improve conversion, and providing art direction and visual guidelines for e-commerce photography.